The Ener-C Story

Back in 2012, we found ourselves at a crossroads. Many of us had been part of a team distributing a product called Emergen-C in Canada for many years, until a large pharmaceutical company bought it. We were faced with a choice: do we sit back, count our blessings and let the giants rule the earth… or do we choose something different? At the daylight end of a dark night of our entrepreneurial souls, the answer came: something different. Why? Because we spent ten years collaborating with some very passionate and principled people and we didn’t want to say goodbye to the relationships we built with them and the knowledge we gained along the way. Because knew in our bones that we could create something better. Because a little voice inside us told us we would eventually triumph over the “knock-off brand” association by choosing the purest, most bioavailable and planet-friendly ingredients and creating an objectively delicious-tasting, convenient and healthy product. And finally, because our little team discovered we are made less of “cut your losses and move on” and a whole lot more of “shimmy-up-and-try”. That’s how a renegade multivitamin drink mix was born.